New packaging, naming system, fixtures, and retail floor plan developed for Ibex Outdoor Clothing. This packaging system is for the Base Layer system (Base).
Role: Senior Designer, worked with Creative Director to develop new packaging, brand positioning, messaging, typography, graphic language, and marketing materials.
Details: recycled card stock, soy inks, use of a sticker/label system to differentiate male/female sizes and colors allows the box to remain consistent for brand presence and cost effectiveness to produce. Die cut window allows the consumer to feel the high-quality merino wool through the box.
*A-Frame fixture system designed by Thing-Tank.
